DM Reply Rate Calculator
Calculate your cold DM performance and compare to industry benchmarks. Find out if you're above or below average.
Need better templates? Browse our DM Template Library
What is a Good DM Reply Rate?
Generic messages or wrong audience
Basic personalization, room to improve
Solid targeting and messaging
Highly targeted, warm leads
How to Improve Your Reply Rate
Do This
- Personalize with specific details (their recent tweet, product, achievement)
- Lead with value or genuine curiosity
- Keep it short (under 280 characters ideal)
- Use a soft CTA (question vs demand)
- Target people who are likely to respond
- Send at times when they're active
Avoid This
- Copy-paste the same message to everyone
- Start with "I" instead of "You"
- Write long paragraphs
- Ask for too much upfront (demos, calls)
- Sound like a sales robot
- DM people with closed DMs or low activity
Why Track Your Reply Rate?
Validate Targeting
Low reply rate? You might be DMing the wrong people. High rate confirms good targeting.
Improve Over Time
Track changes as you test different messages, targeting, and timing.
Forecast Results
Know your reply rate and you can predict how many leads you'll generate.
Frequently Asked Questions
What is a good DM reply rate?
A reply rate above 25% is considered good for cold DMs. Above 40% is excellent. Below 10% indicates your targeting or messaging needs improvement.
How do I calculate my reply rate?
Reply rate = (Number of replies / Number of DMs sent) x 100. Our calculator does this for you and also helps you track positive vs negative responses.
Why is my reply rate low?
Common reasons include: poor targeting (wrong audience), generic messages (no personalization), weak opening lines, or sending to inactive accounts.
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Want to Track Reply Rates Automatically?
DMpro tracks your reply rate, positive responses, and conversion metrics automatically. See what's working and scale what converts.